Grace’s Instagram strategy is to promote our Mission and our brand to a very broad audience that extends beyond our current congregation, engaging with Former Students and attendees as well as a vast network of “friends of Grace”. With the current direction of our Instagram strategy, we maintain far fewer Instagram accounts than Facebook constantly keeping the focus on content that is relevant to everyone.
<aside> <img src="/icons/thought-alert_gray.svg" alt="/icons/thought-alert_gray.svg" width="40px" /> When you’re deciding what platform to use, always ask whether your message is relevant to at least 75% of the people who will see it.
</aside>
Instagram (@graceandersoncampus)
Instagram (@gracesouthwoodcampus)