When Jesus spoke, he often used ideas accessible to the average person as an ENTRY POINT to talking about the Kingdom of God
Use social media to DO ministry, not just PROMOTE ministry
Social Media is our first touchpoint for many. We can leverage it to springboard people into real community, sound teaching, and a deeper relationship with Christ.
#NoWeeksOff
A baseline of consistency is vital for healthy social ministries, media-based or otherwise. Post content that holds value for TEN YEARS
Reach Wide. Connect Deep.
When applicable, always give a NEXT STEP
Social media is a SPRINGBOARD for discipleship
How?
Example sequence:
STOP the scroll.
Write a HOOK for every post that is the first thing you see. This can be the beginning of a caption, the thumbnail for a reel, or the first five seconds of a sermon clip.
Attention isn’t free. We must earn it.
Offline and online ministries must be ALLIES, not adversaries
Repeat the BEST. Forget the REST. Continue to TEST.
When a post type resonates… USE IT
When something flops… TRASH IT
Test new formats, styles, and posts OFTEN
All it takes is ONE VIDEO
Social media is like baseball. #NoWeeksOff is our number of at-bats. Whereas a homer in baseball can score a max of 4 runs, a viral social video can change everything.
“The Church Advantage”
Unique organization with senior leaders who ALREADY create and share content every week. Our job is to find the nuggets of gold, package, and deliver them.
We are looking for 4 Different Sections